Marketing Manager
We're looking for a Marketing Manager to set marketing strategy and tone for projects across our client and owned/operated projects and platforms (mostly related with games).
RESPONSIBILITIES
Marketing team leader
Lead strategy for marketing of client and owned/operated projects and platforms across digital platforms, social media, and other media as necessary.
Oversee marketing calendars for all projects and collaborate with each project owner to develop communication strategy across social and PR for each project.
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
Collaborate with each project producer, and the creative team to develop and execute campaigns, including paid media campaigns if necessary.
Develop and nurture relationships with platform and content partners to create effective opportunities for promotional activities.
Manage conversations with external partners as needed
Monitor the ongoing digital conversations about the brands, teams, and other relevant parties
Report on the growth and performance of each brand via analytics and adjust plans based on actionable insights
Must have skills:
A creative person deeply embedded in the online gaming and/or esports sphere, in-touch with the most relevant trends
A social media connoisseur, experienced with running large events, gaming brands or similar activities for multiple years
A social media connoisseur, experienced with running large events, gaming brands or similar activities for multiple years
Proactive, identifying areas of improvement and addressing them accordingly
A strong communicator and team player
Native or strong business level Japanese
Good to have skills:
Business level English
Knowledge of competitive games from genres such as MOBA, FPS, Fighting etc.
Experienced with email and newsletter marketing experience