2022 Q1 total viewed hours for domestic esports tournaments increased 56% YoY. More than 250 tournament dates broadcasted (data source: TAIYORO).
Major professional leagues in Japan recorded significant growth from the previous year. The eSports calendar site TAIYORO presented their measured trends in domestic eSports distribution viewing data.
PlayBrain is pleased to report the latest domestic esports tournament viewing trends for 2022 Q1, based on data observed through TAIYORO (https://taiyoro.gg/), a website that provides comprehensive information on domestic esports tournament broadcast schedules.
The months of January through March are the time of year when major esports leagues begin their new seasons, attracting the attention of many fans. This year, major leagues and tournaments in Japan such as "LJL (League of Legends Japan League)" and "2022 VALORANT Champions Tour" started in mid-February, and the number of viewers greatly exceeded that of the previous year in terms of broadcast viewing data.
Below are the main topics from TAIYORO's own domestic esports broadcast viewing data for 2022 Q1.
Total viewing time increased by 56% YoY
More than 250 esports tournaments distributed in Japan (+14% compared to the previous year) (*1)
More than 25 game titles used in esports tournaments
Viewing time for domestic esports events totaled approximately 850 million minutes, a 56% increase over the previous year, recording significant growth.
The highest average number of simultaneous viewers exceeded 50,000, far exceeding the previous year's 20,000 or so (*2)
(*1) Major tournaments measured during the period based on TAIYORO's selection criteria
(*2) "2022 VALORANT Champions Tour - Challengers Japan Stage 1" (January-March 2022, measured during the period)
2022 Q1 Major esports distribution viewing trends (TAIYORO survey)
■ Highest Total Viewing Time Game Title "VALORANT" (approx. 310 million minutes)
The "2022 VALORANT Champions Tour - Challengers Japan Stage 1" began in February, with a record number of concurrent viewers and a significant increase in cumulative viewing time. 310 million minutes (*3) of cumulative viewing time was recorded, which made up approximately 30% of the total cumulative viewing time for e-sports distribution in Japan during the period.
(*3) This is the cumulative viewing time measured for the main distribution, and does not include the number of views for mirror distribution.
The most frequently broadcasted game title "Knives Out" (40 days or more)
The official "Kouya ELITE LEAGUE SEASON 3" started in early January, when major esports leagues and tournaments were in their off-season, and the "FFL Knives Out" league game hosted by FENNEL was distributed every Friday, making "Knives Out " the most frequently distributed game title during the period.
The most-viewed international tournament:“Six Invitational 2022” (February 8 - 20)
“Six Invitational 2022”, the largest international Rainbow Six Siege competition, was held in Stockholm, Sweden from February 8 to 20. Many fans watched Japan's CYCLOPS athlete gaming (CAG) compete against the world's best teams such as Team Liquid, FaZe Clan, Spacestation Gaming, and Rogue. The total viewing time of the tournament ranked third during the period, following "2022 VALORANT Champions Tour - Challengers Japan Stage 1" and "LJL 2022 Spring Split".
About esports calendar "TAIYORO
The esports calendar site TAIYORO (https://taiyoro.gg/) provides information on broadcasts of esports tournaments in Japan and accumulates distribution viewing data with the aim of making it easier and more accessible to watch esports tournaments. TAIYORO also provides a free Discord Bot function that allows users to link the distribution schedule of domestic esports tournaments to the Discord server, which is currently used by many people.
The information posted on TAIYORO covers a wide range of events, from competitions (broadcast in Japanese) of major domestic and international professional e-sports leagues to community-level tournaments and new initiatives. It is updated daily with the aim of expanding and developing the esports viewing fan base.
About TAIYORO esports calendar:
https://taiyoro.gg/
About TAIYORO Discord Bot (free):
https://taiyoro.gg/discord
TAIYORO aims to enter new business and increase the value of the fan experience more than ever before by accurately capturing and providing analyzable data on fan viewing of the domestic esports market. In the future, we plan to provide aggregated viewing data reports for companies, event organizers, and media.
About TAIYORO
TAIYORO is a portal site for esports fans that covers information on esports tournaments in Japan, from VOD streaming of past events to streaming information on upcoming events.
You can search for schedules of esports tournaments for the game titles you play on a daily basis, or watch tournaments that are currently attracting everyone's attention. Our goal is to make esports viewing more accessible and help people discover their favorite esports tournaments.
The information on the site is designed to be always up to date and accurate, with the cooperation and information provided by tournament organizers and community members. If you have any questions or comments, please contact us using the contact form.
